The commercial consultancy detects the strengths of a company to maximize them; it also detects weaknesses to eliminate them, and elaborates strategies and tools a company needs to improve productivity and sales force.

In IRIS GLOBAL the commercial consultancy is based on the strategic and tactical creation for pre and post launch commercial developments:

• General analysis of current political and economic situation in each country.

• Review of bilateral agreements between countries or regions in the pharmaceutical area.

• Market surveys by molecules, active principle.

• Surveys, mapping and analysis of global market by brand, molecule and competition.

• Consumption information in dollars and units of products.

• Main distribution channels.

• Panel of doctors in number and specialties of a country.

• Financial study of the project according to market share.

• Feasibility study, strategic planning and business implementation.