The commercial consultancy detects the strengths of a company to maximize them; it also detects weaknesses to eliminate them, and elaborates strategies and tools a company needs to improve productivity and sales force.
In IRIS GLOBAL the commercial consultancy is based on the strategic and tactical creation for pre and post launch commercial developments:
• General analysis of current political and economic situation in each country.
• Review of bilateral agreements between countries or regions in the pharmaceutical area.
• Market surveys by molecules, active principle.
• Surveys, mapping and analysis of global market by brand, molecule and competition.
• Consumption information in dollars and units of products.
• Main distribution channels.
• Panel of doctors in number and specialties of a country.
• Financial study of the project according to market share.
• Feasibility study, strategic planning and business implementation.